While at Fearey, I had the privilege of working with the Seattle Kraken’s branding as they created new and refreshed already existing community connections during the playoffs. This goal was achieved primarily through partnering with bars for Kraken Hockey Happy Hour and providing fillable playoff brackets + posters for additional advertising around establishments. During happy hour, fans could come into participating bars wearing Kraken gear and enter raffles for special prizes/giveaways. Overall, the campaign was a major success, as it helped deepen relations between the Kraken and local bars, and even helped forge new connections.

You can read the full Fearey case study on the Seattle Kraken here.